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By Robert Maitland, Brent W. Ritchie

Capital urban prestige draws and drives tourism by way of bettering a citys entice the vacationer and its overseas status. With a spotlight on urban tourism issues, this booklet examines matters together with the id of a urban in a tourism context and functional concerns corresponding to selling town as a product. through studying vacationer actions in nationwide capitals, the e-book addresses matters in capital urban improvement as vacationer locations with a wide, foreign method and case experiences on significant vacationer towns.

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This suggests using capital city status particularly in international marketing. Issues concerning infrastructure, poor signage and outdated hospitality facilities were raised by visitors, and may be partly due to low levels of tourism investment by the public and private sector, which have been noted by others writing about national capital tourism in Wellington (Peirce and Ritchie, 2007). Finally in this part, Smith (Chapter 10) provides a very interesting chapter concerning the relationship between capital city monumentality and tourism in Valetta, Malta.

It is only since devolution that Cardiff’s role as the capital of Wales is becoming meaningful in allowing the city and nation to refashion their own political identities. In contrast to Machynlleth, Cardiff is not located centrally in Wales; rather its location is on the south-east coast. Its history as a trading port has led to it being a city of cultural diversity rather than a cultural centre recognizable as homogeneously and identifiably ‘Welsh’. Yet, despite this, its reinvention as a national capital is evident in the location of many of Wales’ national institutions such as the National Museum in the city’s civic centre, the National History Museum at St Fagans on the outskirts of the capital city, the National Assembly’s Senedd building and the Wales Millennium Centre, which opened in 2004 and now houses Academi – the Welsh National Literature Promotion Agency and Society For Writers, Diversions – Wales’ National Dance company, the Welsh National Opera, and the BBC National Orchestra of Wales.

In: Brewer, T. ) The Marketing of Tradition: Perspectives on Folklore, Tourism and the Heritage Industry. Antony Rowe Ltd, Chippenham, UK. Beaufort Research (2008) Visits to Tourist Attractions 2007: Report for Visit Wales. Beaufort Research Ltd, Cardiff, UK. , Kiely, R. and Stewart, R. (1999) Constructing national identity: arts and landed elites in Scotland. Sociology: The Journal of the British Sociological Association 33(August), 515–534. , Borg, J. and Meer, J. (1995), Urban Tourism Performance and Strategies in Eight European Cities.

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