By Jamie Russell
Hollywood is below assault from videogames. video clips outlined the 20 th century yet video games at the moment are pushing them apart because the medium that captures our time, fascination and cash. iteration Xbox digs into the love-hate dating among video games and cinema that has led us to date. It's a narrative of catastrophe, triumph and Angelia Jolie in scorching pants. learn the way Steven Spielberg's game-making goals fell aside and why Silicon Valley pioneers wooed Stanley Kubrick. become aware of the tale in the back of the failed Halo motion picture, how videogame tech prepared the ground for Avatar, and what businesses like Ubisoft and Valve are doing to take gaming to the subsequent point. in line with greater than a hundred interviews with major figures from videogames and Hollywood, iteration Xbox is the definitive heritage of an epic energy fight that has reshaped the leisure panorama. Are you prepared to play?
"The one booklet players may still learn this year." - The Jace corridor Show
"A fascinatingly exact account," The Guardian
"Pretty rattling good," Destructoid.com
"A definitive historical past of the intersection of the video games and picture industries" - Eurogamer
"The best and illuminating game-related e-book I've learn in years." - Tony Mott, editor, facet magazine
"I had flashbacks studying it." - Peter Hirschmann, writer/producer, Medal of Honor
"AMAZING stuff!" - Daniel regulate, movie manufacturer, Hitman
"A effective paintings that makes a massive element, bringing to mild an period of background that has had an unlimited impression and long gone principally unappreciated." - Howard Scott Warshaw, author of Atari's E.T. and Raiders of the misplaced Ark video games
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Additional info for Generation Xbox: How Videogames Invaded Hollywood
As the years passed, he’d return to making videogames, dabble in robotics, shoot documentaries and eventually retrain as a psychotherapist. True to his free-wheeling philosophy of life, he chalked the Atari adventure up to experience. And what an experience it had been. Atari had created the home videogame business. It had pioneered the licensing of movie titles for videogames. And it had challenged the supremacy of Hollywood. The movie studios, burnt by the crash, took stock. Interactive entertainment had both terried and enthralled them.
Or perhaps it was indicative of the monumental arrogance that was infecting Warner and Atari as the videogame sector boomed. Certainly Atari was used to throwing money around. Stories in Silicon Valley about Atari’s lavish spending were common currency. It was acting less like a technology company and more like a Hollywood studio. There were parties where $30,000 plates of chilled shrimp were piled high. Kassar says he was constantly being pressured by Ross to purchase a Gulfstream IV or a private helicopter; apparently, Ross wanted the vehicles for his own use and was hoping to put their expense on Atari’s operating statement.
But as there started to be competition for licensing games from companies like Mattel and Coleco, the price began to go up. When it came to licensing titles like Raiders of the Lost Ark, the industry was at a stage where you had to pay 10 to 12% and who knows what other goodies - a xed advertising dollar would have to be put behind a game. There was a frenzy about ‘We’ve got to grab it, it could be a good game, blah, blah, blah’. Licensing fees were paid that were unreasonable in light of the number of games that could be sold.