Download SEO Secrets: The DIY guide to topping google by GLENN MURRAY (Divine Write) PDF

By GLENN MURRAY (Divine Write)

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You syndicate content If you publish content on your site and also syndicate it, your site’s version may not appear in the SERPs. If one of the sites that has reprinted your article has more domain authority than yours, their syndicated version may appear in the SERPs instead of yours. Also, other webmasters may link to the syndicated version instead of yours. Solution: One way to try and avoid this situation is to always publish the article on your site a day or two before you syndicate it. Another is to always link back to the original from the syndicated.

As a rule of thumb, if you can’t do that, the search engines can’t read it. Text selected with the mouse usually indicates that it’s HTML. Figure 2 - A web-page created from straight HTML - note the selected text Of course, that’s a broad generalization, but it’s a good starting point. In practice, it’s a little more complicated than that. In practice, the search engines can read some stuff you can’t select, and they can’t read some stuff you can select. But there’s no point complicating matters like that unless you have a specific reason to do so.

Doorway pages – Page after page of almost identical pages intended to simply provide lots and lots of keyword-rich content and links, without providing any genuine value to readers. • Scraping – Spammers who are too lazy or incapable of creating their own content will steal it from other sites, blogs, articles and forums, then re-use it on their own site without permission, and without attributing it to its original author. The intent is to create lots of keyword rich content on their website, and trick the search engines into thinking their site is valuable, without actually doing any of the work themselves.

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