Download The Shark's Paintbrush: Biomimicry and How Nature is by Jay Harman PDF

By Jay Harman

Why does the bumblebee have larger aerodynamics than a 747? What structural layout is shared via a twister and a blood vessel?

Since the commercial Revolution, brands have equipped issues by means of a method often called “heat, beat, and treat.” They use huge, immense quantities of power to warmth uncooked fabric, form it with heavy equipment, and keep its layout, energy, and sturdiness with poisonous chemical compounds. Now, in a global of depleted common assets, marketers and scientists are turning to nature to motivate destiny items which are extra strength- and affordable. Biomimicry, the technological know-how of making use of nature to boost sustainable know-how, is arguably one of many most well liked new enterprise thoughts. on the middle of this turning out to be move has been award-winning inventor and biomimetic entrepreneur Jay Harman.

In The Shark's Paintbrush, Harman introduces us to pioneering engineers in a big selection of companies who're uncovering and copying nature’s hidden marvels. He indicates enterprise leaders and aspiring marketers how we will be able to reconcile developing extra strong, profitable applied sciences with maximizing sustainability. He injects a complete new vocabulary and frame of mind into the company sphere that speaks to either small start-ups and company giants.

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Extra info for The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation

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4 31 Evolution by Humans Domestication is an evolutionary process guided by humans in order to adequate variation of organisms that are domesticated according to human purposes. The first theoretical treatment of domestication was the Chap. 1 of “The Origins of Species” (Darwin 1859), whose main premises were later on developed in the two volumes treatise “The variation of animals and plants under domestication” (Darwin (1868). In these works, Darwin developed four main ideas that were crucial for his thinking on the origins of biological diversity.

Pruinosus, which have two periods of fruit production. Vegetative propagules, in the cases illustrated the branches, are collected from the considered good phenotypes from wild and cultivated populations and then planted in homegardens or agroforestry systems. In addition, people use to transplant entire young plants from one site to other, particularly in agroforestry systems 44 A. Casas et al. Fig. 2 Mechanisms of gene flow between wild and cultivated populations of Stenoceres pruinosus. Photographs at the top illustrate the main vectors of natural gene flow through pollen (at the left bats Leptonycteris yerbabuenae and L.

For instance, in plants like cereals that disperse their caryopsides by fracturing their rachis, people have selected those variants with strong rachis; in the case of legumes, commonly dispersing their seeds by explosive dehiscence of their pods, humans have selected those variants with indehiscent pods. Some fruits with natural attractive colours to attract seed dispersers have been selected favouring colours cryptic for the dispersers in order to decrease damage of the useful part. (3) Suppression of mechanisms of protection against herbivores.

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